Universal's Islands of Adventure is a theme park located in Orlando, Florida. It opened May 28, 1999 as part of an expansion that, along with CityWalk Entertainment District, the Portofino Bay Hotel, and Hard Rock hotel, converted Universal Studios Florida into the Universal Orlando Resort. The park's overall theme is that of a journey of exploration, where guests depart from a main port to visit six islands, each having its own distinct theme, but all emphasizing adventure.
Like Universal Studios Florida next door, Islands of Adventure has not limited itself to Universal's own library. The park has licenced other characters from rival studios, many of whom did not operate theme parks themselves. Some of these include The Cat in the Hat (Dr. Seuss Enterprises), Harry Potter (Warner Bros.), Dudley Do-Right (Jay Ward Productions), Popeye the Sailor Man (Paramount Pictures) and Spider-Man (Marvel Comics, now part of The Walt Disney Company).
During the construction of the park, Universal opened a Preview Center (known as the Islands of Adventure Preview Center) at their adjacent Florida theme park. Opening 2 years before the new theme park, the Preview Center was designed to give guests a sneak peek at some of the themes and attractions for Islands of Adventure. The attraction was located in the Paradise Theater building located in the New York section of Universal Studios Florida, next to the Kongfrontation attraction. In the attraction, guests would walk through various rooms themed to the various "Islands" in the new park. The final room stated when the Islands of Adventure park would open, and showed guests Universal's future plans for the Universal Orlando Resort. The Preview Center was closed shortly after the opening of Islands of Adventure.
Islands of Adventure had a soft opening beginning March 27, 1999 during which visitors could preview the park at a discounted price while the staff conducted a technical rehearsal and worked on the "finishing touches." During this soft-opening, guests were informed that attractions might open and close throughout the day without notice and that some attractions might not be open at all. Initial plans were to open the park in mid-May, but this was ultimately delayed until May 28, 1999.
After the enormous capital expenditure required to build Islands of Adventure, CityWalk, and the resort hotels, Universal sought to overtake nearby Walt Disney World in attendance. However, with the addition of the second park, new resorts, and entertainment district, the resort was named Universal Studios Escape. Essentially, it seemed that visitors were confused by the name, assuming that Islands of Adventure was a new area added to the already-existing Universal Studios Florida theme park. For the first two years, attendance did not rise as expected. By 2001, the marketing was re-vamped, clarifying that Islands of Adventure was indeed a second, completely separate park with new rides and attractions. Universal Studios Escape was renamed Universal Orlando Resort, and ended up being the only resort in the Orlando area to actually have an increase in attendance after the September 11 attacks on the United States.
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